We want you to be informed of our privacy practices. The following applies to and covers how we collect and use the information we receive. This is only a summary. For more information, please read our complete Privacy Policy.

What Information is collected?

We collect information you choose to submit, for example, when interacting with us online at or purchasing our products.

We use common Internet technologies, such as cookies, web beacons, and social media plugins on our Web sites and in our e-mails to collect and store information.

We collect information from various social media services, such as, Facebook® and YouTube ®.

We collect usage statistics and other non-personal information

How is Information Used?

We use the information you submit to provide our services including the presentation of personalized content.

We use your information for product and service fulfillment.

We use your information for marketing purposes and to inform you of other products or services offered by Rapala, and our trusted Brands and business partners.

How is Information Shared?

We may share information about you with vendors we have hired to provide services on our behalf.

We may share information across social media platforms with your consent, such as Facebook.

We may share information about you with our partners and companies that provide online content, if those companies host that content.

We may employ over time various advertising or remarketing services that serve you targeted content and advertisements to make your online experience more focused to your interests.

We will share your information with our related companies and subsidiaries.

Your Choices

You may change incorrect information by contacting us.

You may unsubscribe from future e-mail messages and promotions from us.

You may also turn off cookies in your browser.

How is Information Protected?

We maintain administrative, technical and physical safeguards to protect your information. Important information

Any personal information you provide will be maintained in the United States. We encourage you to read our full Privacy Policy.

How to contact us?

Questions about our privacy policy or about our handling of your information may be sent via e-mail to