It all started over a decade ago, back in 2008, when professional fisherman Vincent Alexandre realized there was a real lack of high-quality European fishing tackle for anglers. With most high-end products being imported from Japan, he saw a real business opportunity. That’s when he decided to step up, and put his plastic engineering skills to use, combining his industrial professional knowledge and his love for fishing.

His passion and drive were what got this business started, and that’s how Biwaa was finally born, out of a strong desire to provide fishermen everywhere with a brand they can trust when they look for highly functional and reliable products, as well as outstanding customer service, in times when these things are not easy to come by.

We aim to echo our values to our customers by delivering products that embrace quality through durability, reliability, performance, and functionality. Bringing more ease into your life is what keeps us going, and we feel very passionate about it. We work relentlessly to make you satisfied, and to develop a long-lasting relationship with you as a customer.


We can come up with a hundred reasons why you should choose BIWAA, but it all comes down to this: Our products are game changers! They turn every fishing session into a fun, pleasurable experience, and increase your productivity by saving you time and money.

 With over 15 years of experience in the industry, we know exactly what a fisherman wants and needs, that’s why we offer the flexibility of creating custom designs by request. Also, you can forget about frequent replacements, all of our accessories been engineered to withstand real life use for a long time, giving you one less thing to worry about, and helping you enjoy a more relaxed and pleasant time in the outdoors.

 We manufacture each and every one of our items in-house with special attention to detail, and we take this seriously each step of the way. We put a special focus on innovation and quality, so that our customers can get the best fishing lures and equipment, manufactured with high quality materials, at the most competitive prices.

Start discovering a world of possibilities with BIWAA, we ship worldwide!